MSM’s Rebranding

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Main Street Morgantown (MSM) began its rebranding process on February 11, 2014.

The rebranding, provided by Main Street West Virginia, will continue for six to eight weeks after its initiation in February. Throughout this time, MSM will work with Arnett Muldrow & Associates, a city planning and marketing firm that specializes in community branding, downtown revitalization, economic development and historic preservation. This firm has a focus on expanding communities’ customer bases, attracting new visitors and recruiting new businesses based on demand. The firm will create a marketing package for MSM to implement over time, all copy rights to which will belong to MSM. Continue reading “MSM’s Rebranding”